SEO · AEO · GEO · Suede Labs AI

AI search already has an answer about your business. Most owners have never seen it.

Suede Labs runs search visibility the verifiable way. We measure what Google, ChatGPT, Perplexity and Gemini actually say about you. We repair the pages machines misread, and we link the claims we publish to receipts you can check yourself.

Talk to Suede Labs

Tell us where you want to be found. We reply by email with a quote. Work starts on payment.

Or write directly: info@suedeai.org

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The receipt wall

Pull requests merged into projects we do not own

SEO is a trust business, so here is ours, in public. These are pull requests written by our founder and accepted by maintainers of projects he does not own. Every tile links to the merged pull request.

32 pull requests merged across 30 open-source projects he does not maintain, as of August 2026. The count includes both substantive fixes and accepted listings of Suede projects on third-party catalogs. Run the search yourself.

What we do

From snapshot to fixed, in four steps

01

AI Visibility Snapshot

We ask the engines your buyers use about your category and your name, and capture what comes back, with screenshots. You see exactly what ChatGPT, Perplexity, Gemini and Google say about you today.

You get: the answers, captured and dated
02

Full SEO and AEO Audit

A page-by-page read of what machines can and cannot parse: metadata, structure, schema, entity records. We also flag where your own pages contradict each other.

You get: a prioritized fix list
03

Fix Sprint

We repair the pages ourselves: rewrites, structured data, entity cleanup, and the classic SEO work. All of it ships inside the sprint.

You get: shipped fixes, listed one by one
04

Re-Scan

The same measurement, run again on a schedule, so you can watch the answers change after the fixes land and catch regressions before your buyers do.

You get: a dated trend, re-run on schedule

Pricing is quoted by reply, scoped to your site. Email us or use the panel above; you get a quote, an invoice follows, and work starts on payment. No ranking or citation outcomes are guaranteed, by us or honestly by anyone.

Case study

We run this practice on ourselves first

Before we measured anyone else, we pointed the rig at our own estate and published the results, including the ugly ones. Our scan product holds a 30.6% AI share of voice in its category sample. Our IP registry sits at 8.3%. Our social product scored zero on day one.

That teardown is public, with method notes, so you can judge the measurement before you pay for one.

Read the Suede teardown
AI share of voice, Suede estate self-scan
Suede Scan30.6%
IP Registry8.3%
Suede Social0%

Measured by our own citation rig across sampled AI engine answers. Full method and dated captures in the public teardown.

Who does the work

Jason Colapietro, Suede Labs AI

Jason Colapietro is the founder and CEO of Suede Labs AI. He builds creator-ownership infrastructure: proof of creation, rights metadata, licensing, royalty routing, and agent commerce. He publishes under the name Johnny Suede.

The SEO and GEO practice exists because the estate needed it first: 30+ live sites competing for AI answers, measured weekly by an in-house citation rig. What worked there is what we sell here.

Founder page · GitHub · LinkedIn · X @johnnysuede

Open sourceFeatures and fixes merged into Adobe's React Spectrum, Jest, Backstage, and the zeroclaw runtime, each accepted by a maintainer of a project he does not own. Run the search.
StripeAdmitted to Stripe Startups, July 2026.
USPTOPatent 63/947,120 on file for the Suede provenance system.
For journalistsNewsroom, founder bio, logos and link targets: suedeai.ai/press. Jason is available for comment on AI search, answer engines, and how AI systems describe companies — press@suedeai.ai.
Questions buyers actually ask

Questions about hiring an SEO and GEO consultancy

What is GEO, and how is it different from SEO?

SEO earns placement in a list of links. GEO, generative engine optimization, earns citation inside the single answer an AI engine writes. The work overlaps, structure, clarity, entity records, but the scoreboard is different: instead of a rank position, you either appear in the answer or you do not. We measure both.

Do you guarantee rankings or AI citations?

No, and we put that in writing. Engines change their answers without notice, so any guarantee would be a lie. What we commit to is the work itself: dated captures of what engines say, shipped fixes listed one by one, and re-scans that show the trend.

What does it cost?

Quotes are scoped by reply. Use the contact panel at the top of this page or email info@suedeai.org with your site; you get a quote, an invoice follows, and work starts on payment. There are no subscriptions to cancel and a 7 day refund window on point-in-time reports.

Why should I trust an SEO vendor at all?

You should not, on words alone. That is why the stats on this page link to their sources. The open source record is a live GitHub search anyone can run. And the first case study we published was our own estate, including the product that scored zero.

Is this PR or SEO?

Both, and the split is less useful than it used to be. When someone asks an assistant about your company, the answer it writes is now the first thing they read — before your site, before any coverage. Shaping that is reputation work; the levers happen to be technical ones, because an engine quotes structure, entity records and source pages rather than a pitch. We measure what the engines say, then repair the material they are reading. What we do not do is place coverage, or remove anything anyone else published.

Who actually does the work?

Jason Colapietro, the founder, with the same in-house tooling used on the Suede estate. Nothing is resold or outsourced.