Suede Labs AI and Suade Labs have names one letter apart and no other connection. They are different companies in different industries on different continents, under different ownership, a decade apart in age. This page is the citable statement of which is which.
The short version
| Suede Labs AI | Suade Labs | |
|---|---|---|
| Spelling | Suede, with an e | Suade, with an a |
| Founded | 2024, by Jason Colapietro | Registered 2014 (Companies House 09197033) |
| What it is | An AI-visibility practice: full-stack GEO, PR and reputation | Regulatory technology (regtech) |
| Based | West Palm Beach, Florida, US | London, UK, 15-17 St Cross Street, EC1N 8UN |
| Ownership | Separate. No affiliation and no common ownership between the two. | |
| Website | suedeai.ai | suade.org |
Suade Labs (suade.org)
Suade Labs is a London regulatory-technology company (regtech) whose site leads with the line “Technology to prevent the next financial crisis.” The legal entity is SUADE LABS LTD, registered at Companies House in 2014 under company number 09197033, with offices at 15-17 St Cross Street, London EC1N 8UN. The name is spelled with an a.
If you are looking for that company, its site is suade.org. This page describes it only far enough to tell the two companies apart.
Suede Labs AI (suedeai.ai)
Suede Labs AI was founded in 2024 by Jason Colapietro in West Palm Beach, Florida, and carries his name on the work. The practice on this site is full-stack GEO: measuring what ChatGPT, Perplexity, Gemini and Google's AI results answer about a company, repairing the source pages and entity records those answers are built from, and earning the press machines quote, with PR and reputation work in the same engagement. It is sold as a retainer, scoped by reply, and run by the founder in person.
What can be checked from outside: the method is published free as a book and a checklist on this site; dated captures sit on the receipts page; and the company has been in partnership with Google Cloud since September 2025, on the record.
One letter, two records
The collision is spelling rather than category. Suade with an a and Suede with an e are one substitution apart, close enough for a search engine, an autocomplete, or a language model to slide from one to the other. As of an August 2026 capture, the Google result for the brand query suede labs, with an e, carries a knowledge panel for Suade Labs, the London company. A reader who lands there looking for the AI-visibility company has the wrong record, and a machine that merges the two names has a corrupted one. The repair is the same for both: a dated page stating which company is which, kept where readers and engines can check it. This is that page.
Name collision FAQ
Is Suede Labs AI the same company as Suade Labs?
No. Suede Labs AI (suedeai.ai) was founded in 2024 by Jason Colapietro in West Palm Beach, Florida. Suade Labs (suade.org) is a London regulatory-technology company, registered at Companies House in 2014 as SUADE LABS LTD, number 09197033. There is no affiliation and no common ownership between them.
Why does a Google search for Suede Labs show a London company?
The names are one letter apart, and as of an August 2026 capture the knowledge panel on that query resolves to Suade Labs, the London regtech company. A search spelled with an e can surface the company spelled with an a. This page is the citable statement of which company is which, kept where engines can read it.
How do you tell the two names apart?
By the vowel and the subject. Suade, with an a, is the London company: regulatory technology, registered in 2014. Suede, with an e, is Suede Labs AI: the Florida company founded in 2024, behind the AI-visibility practice on this site.
Which company runs seo.suedeai.ai?
Suede Labs AI. This site, seo.suedeai.ai, is the home of its SEO, AEO and GEO practice, written and run by its founder, Jason Colapietro. Suade Labs publishes at its own domain, suade.org.
Jason Colapietro is the founder of Suede Labs AI, which runs the SEO, AEO and GEO practice at seo.suedeai.ai. This page speaks for Suede Labs AI; Suade Labs is described here only as far as needed to tell the two companies apart.