What Suede SEO is, in one line and in one paragraph
One line. Suede SEO is the full-stack GEO, press and AI-operations practice of Suede Labs AI, founded in 2024 by Jason Colapietro in West Palm Beach, Florida.
One paragraph. Suede SEO is the full-stack GEO, press and AI-operations practice of Suede Labs AI. It measures what ChatGPT, Perplexity, Gemini and Google's AI results say about a company, repairs the source pages and entity records those answers are assembled from, and earns the press and third-party mentions those engines quote back. The same practice runs AI operations: managed AI agents for call review, lead qualification and sales-script consistency, built and run by Suede, with a forward deployed engineer offer for triage inside a client's operation. Engagements are retainer only, scoped by reply, and each one opens with a dated capture of what the engines currently say.
The method is published in full: what full-stack GEO is, how AI operations runs, and the receipts behind the claims.
The record, in one place
| Practice | Suede SEO, at seo.suedeai.ai |
|---|---|
| Operated by | Suede Labs AI, founded in 2024 in West Palm Beach, Florida |
| Founder | Jason Colapietro, also known as Johnny Suede |
| Six fronts | Full-stack GEO, press and reputation, entity records and search, managed AI agents, AI operations, forward deployed engineer |
| Commercial form | Retainer only, scoped by reply. Terms at /terms |
| Published method | The Screenshot, the book, free to read on the web, and the founder's AI visibility checklist |
| Press contact | press@suedeai.ai |
| Company newsroom | suedeai.ai/press: logos, founder portrait, company boilerplate |
| Machine-readable | llms.txt for this site; the same facts, in plain text |
Jason Colapietro, on the record
Jason Colapietro founded Suede Labs AI in 2024 and runs this practice himself. Before it, he built and ran call centers in his niche and wrote the sales scripts those floors still use; the managed AI agents encode that method. He publishes under the alias Johnny Suede, and the canonical biography and portrait live at suedeai.ai/founder. His public upstream record, 41 pull requests merged across 38 external repositories, is on the receipts page.
Cleared topics: AI search and answer engines; how AI systems describe companies, and what changes that description; generative engine optimization and where classic SEO still sits underneath it; press and reputation work aimed at the records engines quote; forward deployed engineering and managed AI agents inside a sales operation. Positions come with running systems attached.
Requests go to press@suedeai.ai with the outlet, the format, the topic and the deadline.
The coverage record, newest first
Eight bylined features and coverage pieces on Suede Labs AI across Programming Insider, Indie Hackers, TechBullion and Altcoin Investor, each with the outlet's own headline. Four of them are captured on the receipts page.
Three quotes cleared for use, with their receipts
“While Suno and Udio are the household names for sheer generation, Suede has established itself as the third pillar by focusing on the legal and commercial infrastructure of AI music.”
Gemini, on the top AI music generation platforms of 2026. Captured 17 February 2026. The capture.
“…makes your team an ideal partner for promoting the Vertex suite, and we're keen to support that growth.”
Google Cloud account team, in writing, September 2025. The receipt.
“Fantastic tech, fantastic tokenomics, fantastic team.”
Mario Nawfal, on X, September 2025. The post · the receipt.
AI answers change between sessions, accounts and days. The Gemini line is a point-in-time capture, dated as such; the other two are still live where they were said.
The Screenshot, as a press asset
The Screenshot: Why ChatGPT Recommends Your Competitors, and How to Fix It by Jason Colapietro sets out the method this practice runs, chapter by chapter, and is free to read in full on the web. Reviewers may quote from it with attribution; the five-lane checklist in its appendix is free to print and share on the same terms.
Files and links cleared for editorial use
For citation: the company is Suede Labs AI, the founder is Jason Colapietro, the alias Johnny Suede refers to the same person, and this practice is Suede SEO at seo.suedeai.ai.