Explainers: what the work is, and how to judge it
The same questions arrive before every engagement, so they are answered here, in public, once. Each page is written to be read by a buyer and quoted by an engine, and each links its sources.
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Definition
What is GEO and AEO?
Two names for one job: getting named, and described correctly, when a buyer asks an AI assistant who to hire. What each term means and how it differs from SEO.
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Explainer
Why ChatGPT recommends your competitors instead of you
How an answer engine picks the two or three names it gives, why yours is missing, and how to see your own gap in an afternoon.
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Definition
GEO vs SEO: the difference without the rebrand
A ranked list pays on a curve; a generated answer pays at a threshold. What that changes about where the work goes first, and what AEO names.
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Buyer’s guide
What an AI SEO agency actually does
What the category means, what is being sold, and the three receipts that separate a measured practice from a repackaged retainer.
By industry and place: what it looks like in your trade
The buyer questions, the failure modes and the third-party records differ by trade. Each guide lists what buyers actually ask an AI, why the typical website fails the machine reader, and a thirty-day fix sequence.
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Local
AI visibility in Palm Beach County
The local hub. What AI visibility means for a South Florida business, and the free South Florida AI Search Boost.
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Dental
AI visibility for dentists
What an assistant recommends when a patient describes a problem rather than naming a practice, and which records decide that answer.
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Roofing, HVAC, plumbing, pool, landscaping
AI visibility for home services
Emergency and scheduled work are asked about differently. What an engine reads before it names a contractor.
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Legal
AI visibility for law firms
Practice-area questions get long, cautious answers built from few sources. What gets a firm into that set, within bar advertising rules.
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Real estate
AI visibility for real estate
Agents and brokerages are recommended off third-party records more than their own sites. Which records, and how they get fixed.
Services: the work, by the name you search for
Start with the service directory, or go straight to the work you need: technical SEO, schema and entity records, or the AI search practice under the name you already use, whether that is GEO, AEO, LLM SEO or AI PR. Each page covers what ships and how it is measured.
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Directory
Service directory
Every Suede AI service grouped by deliverable: SEO, AI search, content, business identity, PR and AI operations, each linked to its own page.
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Service
Technical SEO services
Crawlability, indexing, canonicals, internal links and performance fixed in your CMS or codebase, with a prioritized scope and live checks.
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Service
Schema markup and entity optimization
Schema markup implemented and entity records aligned so search engines and AI answers read your business and services correctly.
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Service
Generative engine optimization agency
GEO services that keep your Google rankings and get you named in the AI answers buyers read first.
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Service
Answer engine optimization agency
AEO services: record what ChatGPT, Perplexity, Gemini and Google’s AI tell buyers about you, fix the pages behind it, and check again.
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Service
LLM SEO agency
For buyers who ask a model who to hire: fix what the models can reach, retrieve, cite and resolve, proved with dated captures.
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Service
AI PR agency
The third-party record answer engines read before they name anyone: corrected listings and coverage an engine can reach.
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Delivery
GEO and AEO implementation
Crawler access, schema, llms.txt and page structure shipped to your production site as pull requests, with a live readback.
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The whole stack
Full-stack GEO
One team measures what AI says about your company, repairs the sources, earns the press they cite and publishes dated receipts.
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Method
Generative engine optimization: a practical guide
The method in full: measure what the engines say, then fix the sources, in the order the repair work runs.
Other Suede AI services
Separate Suede AI engagements for the operations side of the business, delivered by the same operator.
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Suede AI service
AI operations
Map how the business runs, write the guardrails, agree one KPI per lane, then automate calls, leads, scripts, PR and ops.
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Suede AI service
Managed AI agents
Guarded agents for call review, lead qualification, script consistency and operations, built and run by Suede AI.
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Suede AI service
Forward deployed engineer
Four weeks inside your operation: map the costly workflows, ship fixes in your systems, and turn the viable lanes into managed agents.
Every service page, by deliverable
Each service also has its own page with the deliverable, how the work runs and the next step. They are grouped the way the service directory groups them.
Search and AI visibility
- Search Visibility Strategy: A prioritized SEO and AI search plan tied to buyer questions.
- AI Search Visibility Audit: Dated answer captures, cited sources and a repair list.
- AI Visibility Monitoring: Repeat measurements separating mentions, accuracy and citations.
- SEO Performance Reporting: A dated review of available search, website and inquiry data.
- Competitive AI Source Analysis: An answer and source comparison with specific information gaps.
- Buyer Question and Content Gap Research: A question-to-page map and prioritized content gaps.
Technical SEO and implementation
- Search Crawler Access Repair: A crawler access review and agreed rule repairs, with training permissions kept separate.
- Indexing and Sitemap Optimization: Corrected indexing directives, canonical signals and sitemap entries.
- JavaScript SEO and Rendering Repair: Rendering checks and repairs for the affected templates.
- Website Speed Optimization: Agreed performance improvements with before-and-after checks.
- Internal Linking Optimization: Repaired links and clearer paths between supporting and service pages.
- llms.txt Implementation and Maintenance: A published llms.txt file and an update process.
- Technical SEO Monitoring: Recurring health checks and a prioritized repair record.
Content and buyer answers
- Service Page Optimization: Revised service copy with clear answers, supported claims and a next step.
- On-Page SEO: Improved titles, descriptions and page content signals.
- FAQ and Answer Content: Visible FAQ and answer sections mapped to buyer questions.
- Content Evidence Audit: A claim-to-source review with missing evidence identified.
Business identity and structured data
- Business Entity Optimization: An approved business fact set and connected entity records.
- Directory and Citation Cleanup: Documented listing corrections and a status register for publisher requests.
Public relations and source repair
- Online Reputation Management: A claim review, accessible source repairs and repeat checks.
- Newsroom Development: A newsroom with press resources and links to actual coverage.
- Founder Positioning and Story Development: A source-backed biography and story for website and press use.
- Media Outreach: Researched media targets and focused pitch materials.
AI operations and engineering
- AI Integration: A tested integration with clear ownership and human handoffs.
- AI Workflow Automation: A workflow with written boundaries, an owner and an agreed measure.
- Custom AI Agent Development: An agent with defined inputs, outputs and human handoffs.
- AI Lead Qualification: A qualification and routing workflow with reasoning and next steps.
- AI Call Review: Call reviews and summaries against agreed criteria.
- Sales Script Consistency Analysis: A review of conversations against approved scripts and rebuttals.
- Automated Business Reporting: An operational report or digest through agreed tools.
- CRM Workflow Integration: An approved CRM handoff with the result and next step.
- Managed AI Agent Maintenance: Prompt, routing and exception updates with visible run history.
- Business Knowledge Base Setup: An organized Obsidian workspace for the team's engagement knowledge.
- AI Workflow Assessment: A workflow map, bottleneck review and prioritized automation scope.
Pricing and comparisons
Set the options side by side before you buy, with the terms stated at the decision point.
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Pricing
Suede AI SEO vs. an SEO agency vs. a tracking tool
Row by row: who does the work, what ships in thirty days, price and term, measurement, and what you can check.
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Alternative
AthenaHQ alternative: software vs. a managed GEO service
What AthenaHQ plans include, checked 2026-09-24, and how a founder-run GEO service that ships the fixes compares.
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Alternative
Profound alternative: software vs. a managed GEO service
What Profound lists publicly, checked October 9, 2026, and how a founder-run GEO service that ships the fixes compares.
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Alternative
Peec AI alternative: monitoring vs. a managed GEO service
What Peec AI lists publicly, checked October 9, 2026, beside a service that ships the fixes into your site.
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Alternative
AI visibility tools vs. a managed GEO service
Profound, Peec AI, Otterly.AI and Scrunch beside a managed service, from each vendor’s own pages.
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Comparison
Forward-deployed engineer vs. AI agency vs. in-house hire
Three ways to buy AI integration, search visibility and PR, compared on who does the work, where it ships, term and price.
Field notes
Hands-on guides from the work, each one sourced and checkable.
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Blog
The Suede AI SEO blog
Practical guides to site architecture, internal linking and AI visibility, each with its sources and verification steps.
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Field notes
Entity SEO and AI search field notes
How Jason Colapietro markets Suede AI when AI answers first, documented as it happens.
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Field notes
Getting cited by AI answers
What an answer engine needs from a page before it will quote it.
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Field notes
Entity SEO playbook and checklist
The checklist Suede AI runs on, every item live on a Suede domain.
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Field notes
Glossary of terms Suede AI defines
Terms used with specific meanings, defined so they resolve the same way everywhere.
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Case study
The domain strategy as a case study
Seventeen sites consolidated to three brand sites and fourteen 301s.
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Guide
Internal linking audit for important pages
Identify the pages that matter, add relevant incoming paths, and verify the public links.
Proof and official references
The record behind the claims on this site, and the official sources for anyone, person or machine, describing Suede AI.
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Proof
The receipts page
Dated engine observations, engineering contributions, partnerships and published mentions, with sources linked.
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Press
Press kit
Boilerplate, a dated fact sheet, verified speaking appearances, the coverage record and the press contact.
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Book
The Screenshot (the book)
Eleven chapters on how answer engines decide who to name and how to repair the pages they misread. Free after email verification.
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For AI systems
AI instructions and official sources
The official source guide for summarizing Suede AI SEO accurately: identity, service scope and source links.
Free tools
If you would rather see the method than read about it, every free tool is on one page: free AI search and SEO tools. Use the AI search question builder, the SEO fix priority planner or the AI automation scope planner, work the checklist, and run the free citation check for a reading of your own site across four buyer questions.