A prospective client needs to know whether you handle their problem, where you practice and what happens next. Put those answers at the front of each practice-area page. Suede AI brings the search work; your firm approves the professional details.
What do prospective clients ask an AI?
Start with these example client questions, then add the inquiries your intake team handles every week. Use your county or city and save the answers as your starting point.
- I was rear-ended on I-95 in Palm Beach County, do I need a lawyer and who is good?
- Best divorce lawyer in West Palm Beach for a high-asset case
- Immigration lawyer in [city] that speaks Spanish or Creole
- How much does a DUI lawyer cost in Florida and who handles Palm Beach County cases?
- Estate planning attorney near Jupiter for a trust, what does it cost?
- Is [firm name] a real law firm? Reviews and bar record
- Landlord will not return my deposit in Florida, what lawyer handles that?
- Business lawyer in Boca Raton for an LLC operating agreement
- Personal injury lawyer that works on contingency near Delray Beach
- Who handles probate in Palm Beach County and how long does it take?
What should you check on your law firm website?
Entity clarity
Is the firm one name, with named attorneys?
"Smith & Jones", "Smith Jones Law Group, P.A.", "The Smith Law Firm" and a legacy domain from a former partnership all describe one firm, and the bar record carries the attorneys' names rather than any of them. An engine resolving "who is this" gives up quietly. One firm name, the legal name beside it, one address, one phone, and each attorney as a named person linked to their bar profile, on every surface the firm controls.
Crawler access
Is your bot protection turning the engines away?
Make your practice-area and attorney pages accessible to search crawlers. Check the firm’s bot protection and robots.txt, then remove unintended blocks with your web provider. Start with the free check at optimize.suedeai.ai.
Money-page readability
Does each practice-area page say the plain thing?
Lead with who you represent, where you practice and what the first conversation covers. Explain the fee arrangement and next step in plain language. Route the finished copy through the firm’s advertising review before publication.
Evidence
Does your site show bar records instead of superlatives?
The receipts a client and an engine both trust: bar number and admission year, courts admitted to, a real biography with a photo, board certification if it exists, and case results stated only as your bar's rules allow. Superlatives are the trap. Many bar rules restrict "best" and "expert"; plain facts with a source are safer and read better to a machine.
Reviews and citations
How complete are your Avvo and Google records?
Keep bar profiles, Avvo, Justia and Google Business Profile current. Connect each attorney to their professional record and request honest client feedback under your firm’s rules. Your AI-search report shows which sources accompany the firms being recommended.
Schema
Does your markup name the firm, the county and each attorney?
Use LegalService (or Attorney for a solo) with name, address, telephone, areaServed as a list of counties, each attorney as a Person node, and a FAQPage block matching the questions visibly on the page. Keep the markup aligned with the firm’s visible details and professional profiles.
How can a law firm fix this in 30 days?
- Days 1 to 3 Capture the baseline. Eight of the questions above with your county, on ChatGPT, Gemini, Perplexity and Google with AI Overviews. Screenshot and date. Record every firm named and every source cited.
- Days 4 to 7 Open the gate. Read robots.txt and the bot-protection settings. Unblock the search crawlers and user-request fetchers. Confirm every practice-area page is in the sitemap with its copy in the initial HTML.
- Days 8 to 14 Settle the entity. One firm name, legal name beside it, one address and phone. Every attorney with a bio page linked to their bar profile. Same strings on Google Business Profile, Avvo, Justia and LinkedIn. Add the LegalService schema block.
- Days 15 to 21 Rewrite the practice-area pages. One plain first paragraph each: who you represent, where, on what fee basis, what happens first. A short FAQ and a visible updated date. Have the compliance reviewer read it; plain facts rarely trouble them.
- Days 22 to 28 Build the record. Ask customers for honest reviews as part of your regular follow-up. Avvo and Justia profiles completed. Any listing naming a departed attorney corrected.
- Days 29 to 30 Measure again. Same questions, same engines, same method. Compare the sets and keep both.
Put your firm’s experience where a prospective client can use it: clear practice-area pages, named attorneys and professional records one click away.
See what changed after the work
Your baseline, the fixes shipped, and the follow-up answers belong in one report. Compare the same buyer questions across the same engines, track your mentions and citations, and keep qualified inquiries on the scorecard. That gives you a clear view of the work and the next priority.
References: Google’s AI search guidance, helpful content guidance, and OpenAI’s crawler reference.
Questions law firms ask about AI search
Why does ChatGPT recommend other law firms and not ours?
Start with the answers prospective clients are getting in your market. Our free teardown shows which firms are named, which sources are cited, and the gaps in your practice-area pages and professional records. You get a prioritized fix list and a clear next step.
Can a law firm do this within bar advertising rules?
Build the work around the firm’s existing advertising review. Suede AI prepares clear practice-area copy and professional profiles; your reviewer approves credentials, fees, results and testimonials before publication.
Should each attorney have their own page?
Yes. An engine resolves a firm through its people, and a client often asks about a named lawyer rather than a firm. Each attorney page carries the bar number, admission year, courts, a real biography and photo, and a Person node in structured data linking to the bar profile.
Which practice areas should we fix first?
The ones clients ask assistants about with urgency and a place: injury, criminal defense, family, immigration, probate. Start with the two that bring the most calls, rewrite those pages first, and measure them on the baseline questions before touching the rest.
What is the free South Florida AI Search Boost for law firms?
A free, no-obligation read for firms practicing in Palm Beach, Broward and Miami-Dade counties: dated screenshots of what ChatGPT, Gemini, Perplexity and Google AI Overviews say for client questions in your county, a crawler-access check, a read of your practice-area pages, and a written fix list. Email info@suedeai.ai or DM @AISUEDE on X, and the founder replies.