Public relations and source repair
Media Outreach
Put a specific, supported story in front of journalists who cover the subject. Suede AI researches editorial fit, prepares focused pitch materials and keeps a clear record of outreach and responses.
What your team receives
- Researched target rationaleA selected media list with the coverage interests and story connection that justify each proposed contact.
- Approved pitch materialsFocused story language, supporting links and spokesperson information prepared for the agreed recipients.
- Outreach and response recordA dated log showing messages, replies, information requests, follow-up ownership and any resulting publication.
A defined scope, an accountable owner and a useful handover.
Choose targets by their actual editorial work
Effective media outreach begins with a reason a particular journalist would care. We review relevant coverage, publication focus and the connection between your story and the writer's beat. The target rationale records that connection so an outreach list can be evaluated before any message is sent.
We also consider what makes the story timely or useful to the publication's audience. An available interview, documented work or a well-supported explanation can give a pitch substance. Target selection follows the approved story and evidence, rather than expanding a list simply to increase its size.
Give the pitch a clear point and supporting material
We develop concise pitch materials that explain the story, why it fits the recipient and which evidence or spokesperson is available. Important claims link to accessible sources or approved supporting materials. Founder biographies and newsroom resources should agree with the language used in the pitch.
The business owner approves the story, facts and spokesperson availability before outreach. That preparation makes a response easier to handle: your team knows what can be discussed, where the supporting assets live and who is responsible for answering a journalist's follow-up.
Track replies and follow through respectfully
An outreach record captures the target, approved pitch, send date, response and next action. Follow-up uses the context of the conversation and any stated preferences. A request for information, an interview discussion and a published article remain separate statuses.
When coverage appears, we retain its original URL, publisher, date and relationship to the outreach. Paid placement or company-issued material must be identified accurately. The record gives your team a useful view of the work completed and the editorial outcomes that actually occurred.
How the work is delivered
- Scope the story Agree the topic, evidence and available spokesperson. Confirm the announcement or business development that makes the story relevant and identify any facts awaiting approval.
- Research and prepare Select journalists with a documented editorial fit. Draft focused pitches and assemble the supporting company facts, biographies and source links for owner review.
- Coordinate and track Conduct the approved outreach within the agreed scope, record responses and coordinate follow-up. Capture actual coverage separately from pitch delivery and discussion.
Example: a documented process improvement becomes a pitch
Illustrative example
A company can explain a specific operational problem using approved evidence from its own work. We identify journalists who cover that problem, prepare a concise pitch and offer the relevant spokesperson. The record shows whether the recipient requested more information, conducted an interview or published an article.
Questions about Media Outreach
Who decides whether a pitch becomes a published story?
Publishers make their own editorial decisions. Our work supplies a relevant target rationale, approved pitch materials and organized follow-through, with published coverage recorded when it occurs.
How do you select relevant journalists?
We examine their actual coverage, publication audience and connection to the approved story. Each proposed target has a written rationale that can be reviewed before outreach.
What needs to be ready before outreach?
The core story, supporting facts and spokesperson availability need approval. A current biography and accessible press resources help the team respond promptly when a journalist asks for more information.
Build a pitch worth opening
Share the story you want to tell and the evidence behind it. We will identify the editorial angle, supporting materials and relevant target criteria.