Field notes

Entity SEO and AI search field notes

Search is no longer ten blue links. It is a model that decides whether you exist. This is the working record of how one founder makes sure it decides yes.

Suede AI SEO · Published · Updated

The problem

A query about Suede AI used to return the site. Now it returns a synthesized answer, and the answer is only as good as the entity graph the model was trained and retrieves on. If the graph is fragmented, the answer is wrong or empty.

The method

Fix the entity first. One canonical home per entity, every satellite site declaring the same identity in structured data, and every claim stated in plain sentences a model can lift.

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Your next step

See where you stand in AI answers today

The free teardown puts the questions your buyers ask to ChatGPT, Perplexity, Gemini and Google’s AI results, and shows you who gets named, which sources each answer quoted, and what to fix first. Back within three business days, dated, and checkable by you.

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