Field notes · Domain strategy

The domain strategy, as a case study

This estate began as seventeen static founder and topic sites, with suedeailabs.com redirecting to the company website. Three remain as brand sites (jasoncolapietro.com, jasoncolapietro.vip and johnnysuede.com); the other fourteen are folded by 301 redirect into the estate. The purpose of each site matters more than the number of domains.

Suede AI SEO · Published · Updated

The wrong move

Publishing the same service page on several domains adds no useful information. A domain alone is not evidence of expertise, independent endorsement or search visibility.

The right move

Give a site a distinct reader and useful material: an author catalog, engineering explanation, press resource or product guide. Consolidate duplicates with an appropriate canonical or redirect, and link to the actual product for current capabilities and terms.

The graph

Every domain links to the entity home and to two or three siblings on adjacent topics. The link graph mirrors the topic graph. That is what an engine is trying to reconstruct; hand it the map.

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