Profound, Peec AI, Otterly.AI and Scrunch are software for tracking how a brand appears in AI answers. Suede AI SEO is a different kind of product: a founder-run managed GEO service that ships the fixes into your site (schema, an llms.txt, entity records and the third-party sources engines cite). This page sets the four tools beside the service so you can see where the lines fall.
Every statement about a tool comes from that vendor’s own public pages, linked where it is used and checked October 9, 2026. Plans and prices change, so treat the live pages as the authority. Statements about Suede AI come from pages already published on this site.
Four tools and a managed service, side by side
| Compared on | Profound | Peec AI | Otterly.AI | Scrunch | Suede AI SEO |
|---|---|---|---|---|---|
| Type | AI visibility platform with agents (home page) | AI search analytics (home page) | AI search monitoring and optimization platform (home page) | “AI Customer Experience Platform” (home page) | Founder-run managed GEO service |
| Engines named | Trial 3; Enterprise up to 9 (ChatGPT, Perplexity, Gemini, Claude, Copilot, DeepSeek, Google AI Overviews and AI Mode, Exa) | ChatGPT, Perplexity, Gemini, AI Mode; choose 3 models on Starter to Advanced, up to 13 on Enterprise | Four on every plan (ChatGPT, Google AI Overviews, Perplexity, Copilot); Claude, Google AI Mode and Gemini as add-ons | Nine listed: ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AIO, Copilot, Grok | ChatGPT, Perplexity, Gemini and Google |
| Published pricing | Free trial; Enterprise not listed publicly (as of October 9, 2026) | Starter, Pro, Advanced by prompt count; currency prices not shown in our retrieval (as of October 9, 2026) | Lite $29, Standard $189, Premium $489 a month (monthly toggle); Enterprise custom | Plan prices not confirmed in the page content we retrieved (as of October 9, 2026) | Free teardown, then the thirty-day answer-share sprint quoted case by case, then a monthly retainer quoted in a reply |
| Who ships the fix | Your team; agents stage work for approval | Your team | Your team | Your team; the site also lists an agent-facing version of your site (Agent Pages) | The founder, with agents he built and maintains; not resold |
| What gets changed | What your team approves and publishes | What your team ships | What your team ships | What your team ships | Crawler access, schema, an llms.txt, entity records and page structure shipped to your production site, plus the third-party record engines cite, with a source diff and a live readback |
Sources: Profound home and pricing; Peec AI home and pricing; Otterly.AI home and pricing; Scrunch home and pricing. All checked October 9, 2026. The Suede AI column restates the comparison page and the implementation page.
What each tool says about itself
Profound
An AI marketing platform with Answer Engine Insights, Prompt Volumes, Shopping and Agent Analytics, plus an AI Marketer with agents that stage content for approval (home). Free trial of 50 prompts run daily for 7 days; Enterprise custom, not listed publicly (as of October 9, 2026) (pricing). Detail on the Profound alternative page.
Peec AI
AI search analytics for marketing teams, with prompt tracking, source analysis, CSV exports, a Looker Studio connector, an API and an MCP server (home). Starter, Pro and Advanced plans at 50, 150 and 350 prompts, and a custom annual Enterprise plan (pricing). Detail on the Peec AI alternative page.
Otterly.AI
Describes itself as an AI search monitoring and optimization platform, with AI Prompt Research, AI Search Analytics, a GEO audit, Agent Analytics, ChatGPT Ads Tracking, an API and MCP (home). Its pricing page lists Lite at $29 a month (15 prompts), Standard at $189 (100 prompts) and Premium at $489 (400 prompts) on the monthly view, with a custom Enterprise plan. Four engines are included on each plan, and Claude, Google AI Mode and Gemini are sold as add-ons.
Scrunch
Describes itself as the AI Customer Experience Platform for AI search visibility and optimization, with prompt monitoring, citations, and Agent Pages that deliver an optimized experience to AI agents (home). Its pricing page lists nine supported models. Plan prices were not confirmed in the page content we retrieved (as of October 9, 2026).
Tool or managed service?
A tool gives your team measurements, and in some products drafts or staged changes. The work of deciding, shipping and checking stays with your team. A managed service takes that work: Suede AI SEO runs the measurement, makes the changes in your repo or CMS, handles the third-party record through AI PR, and measures again on the same prompts. The tradeoff is access and fit: the service needs repo or CMS access for the repairs, and a team with engineers and hours to spare may be well served by a tool alone.
Questions to put to any provider
- Which engines does the plan I would buy cover, and which cost extra?
- How is usage counted: prompts, credits or answers?
- Who ships the fix, and where can I see what changed?
- Can I re-run the measurement myself?
The two can be combined. The free AI citation check takes one reading of your category, and the teardown is free and comes back within three business days. For single-tool detail see the AthenaHQ alternative page.
Questions
Are AI visibility tools the same as a managed GEO service?
No. The tools named here are software that monitor how a brand appears in AI answers. A managed GEO service such as Suede AI SEO does the work in your site: schema, an llms.txt, entity records and third-party sources, then measures again.
What does Otterly.AI cost?
Its pricing page, checked October 9, 2026, lists Lite at $29 a month, Standard at $189 and Premium at $489 on the monthly view, plus a custom Enterprise plan. Claude, Google AI Mode and Gemini are listed as paid add-ons.
What do Profound, Peec AI and Scrunch publish for pricing?
Profound lists a free trial and a custom Enterprise plan whose price is not listed publicly (as of October 9, 2026). Peec AI lists plans by prompt count; currency prices were not shown in the page content we retrieved (as of October 9, 2026). Scrunch plan prices were not confirmed in the page content we retrieved (as of October 9, 2026). Read each live pricing page before buying.
Can I use a tool and Suede AI SEO together?
Yes. Suede AI measures on a fixed prompt set you approve, with dated captures, so the sprint does not depend on any tool, and a team that tracks in a tool can read the change there too.
What does Suede AI commit to on AI answers?
The work and the evidence: a dated baseline, the repairs shipped to your site, and a second measurement on the same prompts. Engines write their own answers and no vendor controls them, so the commitment is to what you can check, backed by the refund terms on the terms page, published in full.
Sources
- Profound home page, https://www.tryprofound.com/, checked October 9, 2026.
- Profound pricing, https://www.tryprofound.com/pricing, checked October 9, 2026.
- Peec AI home page, https://peec.ai/, checked October 9, 2026.
- Peec AI pricing, https://peec.ai/pricing, checked October 9, 2026.
- Otterly.AI home page, https://otterly.ai/, checked October 9, 2026.
- Otterly.AI pricing, https://otterly.ai/pricing, checked October 9, 2026.
- Scrunch home page, https://scrunch.com/, checked October 9, 2026.
- Scrunch pricing, https://scrunch.com/pricing, checked October 9, 2026.
- Suede AI SEO scope and pricing: the comparison page, the implementation page and the terms page.
Jason Colapietro is the founder of Suede AI, which runs the SEO, AEO and GEO practice at seo.suedeai.ai from West Palm Beach, Florida. Suede AI is not affiliated with Profound, Peec AI, Otterly.AI or Scrunch, and each name is a trademark of its owner. Facts about each tool are taken from its public pages as linked and checked October 9, 2026; plans and prices can change.